This Privacy Policy explains how SADNES LIMITED (“we,” “us,” or “our”) collects, uses, stores, and protects personal information of users (“you” or “your”) who access our website, purchase our women’s activewear products, or interact with our services. We are committed to complying with global data protection regulations, to ensure your privacy rights are respected.
1. Information We Collect
1.1 Personal Information
We collect personal information you voluntarily provide when engaging with our services, such as:
- Account and Order Details: Name, email address, phone number, shipping address, billing address, and payment information (e.g., credit card numbers, PayPal account details) when creating an account, placing orders, or updating your profile.
- Communication Data: Information shared when contacting our customer support team (via email, phone, or live chat) to resolve inquiries, request returns, or provide feedback.
- Marketing Preferences: Data about your opt – in or opt – out choices for promotional emails, newsletters, or SMS updates.
1.2 Non – Personal Information
We automatically gather non – personal, anonymous data to improve our website performance and user experience, including:
- Browsing Data: Pages visited, time spent on the website, search queries, and referral sources (e.g., how you found our site).
- Device and Technical Data: Device type (e.g., smartphone, laptop), operating system, browser version, IP address, and Wi – Fi network information.
- Usage Analytics: Data on how you interact with our product pages, such as which women’s activewear items you view, save, or add to cart.
1.3 Third – Party Information
In some cases, we may receive information from trusted third parties, such as payment processors (to verify transaction validity) or shipping carriers (to confirm delivery status). This information is limited to what is necessary to fulfill your order or provide services, and we do not collect additional data from these third parties without your consent.
2. How We Use Your Information
2.1 Order Fulfillment and Customer Support
- Process and track your orders, including verifying payment details, coordinating with shipping carriers to deliver your women’s activewear products, and sending order confirmations, shipping updates, and delivery notifications.
- Provide customer support, such as assisting with order changes, returns, exchanges, or addressing product – related questions (e.g., sizing, fabric care for activewear).
2.2 Website and Service Improvement
- Analyze non – personal browsing and usage data to identify trends, optimize website navigation, and enhance the functionality of our platform (e.g., improving search filters for activewear categories).
- Test new features, update product recommendations (e.g., suggesting complementary activewear items based on your browsing history), and ensure our website is compatible with different devices and browsers.
2.3 Marketing and Promotions
- Send you personalized promotional content, such as emails or SMS messages about new women’s activewear collections, exclusive discounts, seasonal sales, or loyalty program offers—only if you have opted in to receive such communications.
- Tailor marketing materials to your preferences (e.g., focusing on yoga wear if you frequently browse yoga – related products) to provide relevant offers. You can opt out of marketing communications at any time by clicking the “unsubscribe” link in our emails or contacting our support team.
2.4 Legal and Security Purposes
- Comply with applicable laws, regulations, and legal obligations (e.g., tax reporting, responding to government subpoenas).
- Detect and prevent fraudulent activities, such as unauthorized transactions or account misuse, and protect our website, users, and business from security breaches, cyberattacks, or other risks.
3. Information Sharing and Disclosure
We strictly limit the sharing of your personal information and never sell, rent, or trade it to third parties for marketing purposes without your explicit consent. We may share your information in the following circumstances:
3.1 Trusted Service Providers
We share data with third – party service providers who assist us in delivering our services, including:
- Payment Processors: Companies like PayPal or Stripe to securely process your payment transactions. These providers only receive the necessary payment details and are prohibited from using your data for other purposes.
- Shipping Carriers: Courier services (e.g., DHL, FedEx) to deliver your orders. We share your shipping address and contact number to ensure timely delivery.
- IT and Analytics Providers: Vendors who help maintain our website, manage our databases, or analyze user behavior (e.g., Google Analytics). These providers are contractually obligated to protect your data and use it only as instructed.
3.2 Legal Requirements
We may disclose your personal information if required by law, such as in response to a court order, subpoena, or request from a government authority. We may also disclose data to protect our legal rights, enforce our terms of service, or address situations involving potential harm to you, other users, or our business.
3.3 Business Transitions
In the event of a merger, acquisition, or sale of all or part of our business assets, your personal information may be transferred to the new owner. We will notify you of such a transfer via our website or email and ensure the new entity complies with this Privacy Policy.
4. Data Security
We implement industry – standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction:
- Encryption: We use Secure Sockets Layer (SSL) encryption to secure data transmitted between your device and our website, especially for payment information and personal details.
- Secure Storage: Personal data is stored on secure servers with firewalls and access controls, limiting access to authorized personnel only.
- Regular Audits: We conduct regular security audits and updates to our systems to address emerging threats and vulnerabilities.
- Employee Training: Our staff receives training on data protection practices and is required to follow strict confidentiality guidelines.
While we take all reasonable steps to secure your data, no online platform is completely immune to risks. We cannot guarantee absolute security, and you should take precautions to protect your account (e.g., using a strong password, not sharing your login credentials).
5. Your Rights and How to Exercise Them
You have the following rights regarding your personal information, and we make it easy to exercise these rights:
- Access: Request a copy of the personal information we hold about you.
- Correction: Update or correct inaccurate or incomplete personal data (e.g., changing your shipping address).
- Deletion: Request the deletion of your personal information, subject to legal or contractual obligations (e.g., we may retain order records for tax purposes).
- Data Portability: Request a copy of your personal data in a structured, machine – readable format to transfer to another service provider.
- Opt – Out of Marketing: Unsubscribe from promotional emails, newsletters, or SMS updates by clicking the “unsubscribe” link in our communications or updating your account settings.
- Withdraw Consent: If you previously consented to the collection or use of your data for a specific purpose (e.g., marketing), you can withdraw your consent at any time.
To exercise any of these rights, contact our customer support team at [email protected]. We will respond to your request within 30 days and may ask for additional information to verify your identity before processing your request.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. For example:
- Order – Related Data: We retain order details (e.g., purchase history, shipping information) for 7 years to comply with tax and accounting regulations.
- Account Data: If you have an active account, we retain your personal information until you request account deletion. After account deletion, we may retain limited data for legal or security purposes.
- Marketing Data: We retain your marketing preferences until you opt out of promotional communications.
Once your data is no longer needed, we securely delete or anonymize it to prevent unauthorized access.
7. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, legal requirements, or technology. When we make changes, we will revise the “Last Updated” date at the top of this page and notify you via our website homepage or an email to your registered email address (if you have an account). We encourage you to review this Privacy Policy regularly to stay informed about how we protect your data.
8. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at:
- Email: [email protected]
- Mailing Address: RM 5003, 5/F, YAU LEE CENTRE,45 HOI YUEN ROAD, KWUN TONG, HONG KONG
- Phone: (852) 52921404